Meta Platforms introduced a standalone AI app for its Meta AI assistant on April 29, 2025, aiming to expand the Meta Platforms AI ecosystem beyond Facebook, Instagram, WhatsApp, and Messenger. The Meta AI assistant app launch marks Meta’s bid to compete directly with Openai as a competitor and Google AI rival.
Background: Standalone AI App and Llama 4 Model
Meta AI, first released in September 2023, uses large language models to perform complex reasoning tasks. The Llama 4 model powers the new standalone AI app, Meta’s latest large language model, which enhances reasoning, multilingual support and computational efficiency. As a standalone AI app, it offers personalised interactions by leveraging context from users’ Facebook and Instagram accounts.
“By harnessing the Llama 4 model, our standalone AI app delivers more relevant, personalised responses,” a Meta spokesperson said, highlighting how Meta Platforms AI leverages user-specific data.
Key Features of the Meta AI Assistant App
- Personalised context: The Meta AI assistant app integrates user data from Meta Platforms AI to generate customised replies.
- Cross-device integration: The standalone AI app syncs with Meta’s AI glasses and the existing companion app for seamless user experiences.
- Subscription model: Meta plans to trial paid tiers for advanced features in Q2, testing monetisation potential in the standalone AI app.
Competitive Landscape: Openai Competitor and Google AI Rival
Meta’s move underscores CEO Mark Zuckerberg’s strategy to fortify Meta Platforms AI against established players. As an Openai competitor and Google AI rival, Meta seeks to capture market share from Chatgpt and Bard by offering a dedicated standalone AI assistant app.
LlamaCon: Meta’s AI Developer Event
Meta is hosting its first AI developer event, LlamaCon, on April 29, 2025. The AI developer event spotlights the Llama family of models, offering sessions on using the Llama 4 model, developer tools and partnerships to expand the Meta AI assistant app ecosystem.
What’s Next for Meta Platforms AI
Meta will announce first-quarter 2025 earnings on April 30. Analysts will closely monitor metrics related to the Meta AI assistant app, including user adoption of the standalone AI app and revenue projections for the upcoming subscription service. Long-term success hinges on how well Meta Platforms AI can rival Openai and Google AI offerings.
