Package Holiday Prices Rise Sharply for Spain, Cyprus, and Turkey

All-inclusive family package holidays from the UK to popular destinations such as Spain, Cyprus, and Turkey have experienced significant price increases for summer 2025. Data from TravelSupermarket reveals that the average cost for a week-long family holiday in Cyprus has risen by nearly a quarter compared to the previous year, while other top destinations including the United Arab Emirates and Greece have also seen marked price hikes.

Holiday Prices Surge Across Popular Destinations

According to a comprehensive analysis by TravelSupermarket, the average price of a seven-night all-inclusive family

in Cyprus this August has risen by 23%, from £950 per person in 2024 to £1,166 in 2025. Cyprus ranks ninth among the top 10 most searched holiday destinations, many of which have recorded similar upward price trends.

The United Arab Emirates (UAE) experienced the largest price escalation, up 26% from £1,210 to £1,525. Spain, Greece, Turkey, and Portugal the top five most searched holiday spots have all registered increases, ranging from 4% to 12%. Conversely, Italy and Tunisia bucked the trend, with prices dropping by 11% and 4%, respectively.

These figures are based on online search data collected by TravelSupermarket between 18 April and 17 June 2025, focusing on family all-inclusive packages for August stays. Travel experts caution that actual prices may fluctuate depending on specific travel dates, accommodations, and booking timing.

Top Most-Booked Destinations and Price Overview

The top 10 searched holiday destinations by UK families for August include:

1. Spain
2. Greece
3. Turkey
4. United Arab Emirates
5. Portugal
6. Egypt
7. Italy (noted price drop)
8. Tunisia (noted price drop)
9. Cyprus
10. Malta

Price changes from 2024 to 2025 per person (seven nights, all-inclusive) are as follows:

• Spain: £835 to £914 (+9.5%)
• Greece: £926 to £1,038 (+12%)
• Turkey: £874 to £1,003 (+15%)
• UAE: £1,210 to £1,525 (+26%)
• Portugal: £936 to £972 (+4%)
• Egypt: £981 to £1,176 (+20%)
• Italy: £1,266 to £1,129 (-11%)
• Tunisia: £794 to £763 (-4%)
• Cyprus: £950 to £1,166 (+23%)
• Malta: £804 to £866 (+8%)

The significant price rises in many Mediterranean and Middle Eastern destinations reflect wider economic pressures impacting the travel and hospitality sectors.

Industry Insights: Causes Behind the Price Increases

Julia Lo Bue-Said, CEO of Advantage Travel Partnership, a leading travel agent industry group, attributes the rising holiday costs to a convergence of factors affecting operators and suppliers.

“These increases simply keep pace with the broader cost of doing business and reflect the reality of higher operational costs, from increased energy bills affecting hotels, to elevated food costs impacting restaurants and rising wages across the hospitality sector,” she explained.

Lo Bue-Said highlighted that despite cost pressures, segments of the market remain resilient. “We’ve noticed some holidaymakers upgrading to premium all-inclusive experiences and booking higher-class flights to long-haul destinations such as Dubai.”

Such consumer behaviour contrasts with others who are adopting cost-saving measures, like travelling off-peak or shortening holiday durations.

Changing Consumer Habits: Adjusting to Higher Costs

Travel agents report notable shifts in booking patterns as families seek to manage rising holiday expenses. Luke Fitzpatrick, a travel consultant at Perfect Getaways in Liverpool, said, “Last year we did a lot of 10-night holidays, but this year many customers are opting for shorter stays of four to seven nights just to get away for a weekend or midweek break in the sun.”

He also noted a rise in last-minute bookings: “We increasingly see people coming in with their suitcases asking if they can leave today or tomorrow. Just yesterday, a couple walked in with passports and we got them on a flight from Liverpool to Turkey that evening.”

Holidaymakers are also shifting travel days to midweek, when flights and accommodation are often cheaper.

Personal Perspectives: Budgeting for Family Holidays

For many, securing a family holiday within budget is challenging but achievable with careful planning. At a Liverpool hair salon, clients shared their strategies and experiences.

Ellie Mooney, who is about to depart for Turkey on a last-minute trip, said, “We’ve been going there for about 20 years. We usually book a year in advance and save up bit by bit.” Such long-term planning helps mitigate price increases.

Meanwhile, 21-year-old Hope Curran recently returned from an all-inclusive holiday in Rhodes, Greece. “It was easier to manage costs with all-inclusive, but it’s definitely not cheap anymore,” she remarked.

End-of-life care nurse Francesca Ramsden, 35, has developed an extensive bargain-hunting approach to keep holiday costs manageable. “My husband gets exasperated when I say I still haven’t found anything after hours of searching. I usually book two to three months ahead and find flying midweek or at odd hours cheaper.”

Ramsden shared that her recent May half-term holiday to Fuerteventura cost around £1,600 for her family of four, and frequently posts budgeting tips on social media to help others save.

Navigating Holiday Costs: Tips for Families

Budget-conscious families can take various steps to minimise holiday expenses as prices rise:

– Choose less expensive destinations, including domestic UK holidays which avoid travel and currency exchange costs.
– Evaluate whether all-inclusive packages are cost-effective by considering local prices for meals, drinks, and transportation.
– Travel outside school holidays or peak times when possible.
– Book flights and accommodation early, particularly for peak travel periods.
– Look for midweek flights which may come at lower prices than weekends.
– Contact travel agents directly to negotiate better deals beyond advertised prices.
– Consider destinations where the pound retains stronger value, such as Turkey, Bulgaria, and Portugal this year.

These tips, compiled from advice by consumer groups Which? and TravelSupermarket, can help families enjoy their holidays more affordably amid inflationary pressures.

Broader Implications and Future Outlook

The rise in holiday costs follows a pattern of global inflation driven by energy price volatility, supply chain constraints, and wage increases in service industries. With airfares, hotel stays, and package deals reflecting these pressures, family travellers face difficult choices about destinations, duration, and timing.

The UK’s outbound holiday market remains robust, but analysts warn continued inflation may further reshape travel trends towards shorter breaks, less expensive countries, or domestic stays.

A spokesman from the Office for National Statistics (ONS) noted: “Travel and accommodation costs have been among the fastest rising components in household spending over the past year, influencing consumer behaviour in the holiday sector.”

TravelSupermarket stressed that while price rises may seem steep, genuine value can still be found through flexible planning and early booking.

As the summer peak approaches, British families are weighing how best to balance cost, convenience, and holiday quality in an evolving travel landscape that demands both adaptability and foresight.

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