Hilton has significantly broadened its collaboration with Small Luxury Hotels of the World (SLH), increasing the collection of boutique luxury properties available to Hilton Honors members to more than 450 hotels worldwide. This expansion strengthens Hiltonโs footprint in key global markets, enhancing options for travelers seeking personalized, high-end stays.
- Hilton and SLH Partnership Grows to Over 450 Properties in 136 Countries
- Featured New Properties Highlight Authentic Experiences
- 2025 Brings Nearly 30 New SLH Hotels to Hilton Honors Portfolio
- Industry Context and Implications
- What This Means for Travelers and the Future
- Booking Information and Loyalty Benefits
- Conclusion
Hilton and SLH Partnership Grows to Over 450 Properties in 136 Countries
Since announcing its initial partnership with Small Luxury Hotels of the World in late 2024, Hilton has rapidly expanded its portfolio of SLH properties from nearly 400 to more than 450 hotels, now spanning 90 countries. This latest growth marks a milestone for Hiltonโs luxury segment as it advances its global reach beyond the original 124 countries where the brand operated.
Hilton Honors members can now discover and book exclusive stays at an expanded array of distinctive boutique hotels through Hiltonโs official channels including the Hilton Honors app with the ability to earn and redeem loyalty points. This partnership enhancement reflects Hiltonโs strategy to blend its global scale with SLHโs curated, experiential lodgings renowned for intimate service and authentic local character.
โBy growing our offering with Small Luxury Hotels of the World, weโre providing an unparalleled variety of scenically and culturally rich properties for our guests,โ said Sarah Williams, Vice President of Luxury Brand Management at Hilton. โOur expanded portfolio allows travelers to immerse themselves in unique destinations while enjoying the convenience and benefits of the Hilton Honors program.โ
Featured New Properties Highlight Authentic Experiences
Among the newly integrated SLH hotels are an eclectic mix of culturally rich properties, each offering bespoke luxury experiences that capture the essence of their locations:
- Angkor Village Hotel (Cambodia): Nestled near the famed Angkor wat temple complex, this hotel showcases traditional Khmer architecture surrounded by tranquil lotus ponds. Guests can enjoy cultural experiences such as torchlit dinners and cooking classes focused on Cambodian cuisine.
- The Liming Bequia (Saint Vincent & the Grenadines): This intimate, eco-friendly resort on a serene Caribbean island features eleven private villas with sea views and personal infinity pools. It caters to guests seeking privacy and culinary delights under the stars.
- Vila Planinka (Slovenia): A charming retreat blending natural wood and stone materials in the Alpine region of Jezersko. Vila Planinka offers sustainable dining experiences paired with wines from local vineyards emphasizing environmental responsibility.
- Sundy Praia (Sรฃo Tomรฉ and Prรญncipe): Set in a lush rainforest, this eco-lodge combines luxury with conservation efforts. Villas incorporate indoor and outdoor lounging with stone-carved baths and private plunge pools, highlighting a deep connection with nature.
These additions reflect SLHโs ethos of delivering unique stays with local cultural immersion, aligned with Hiltonโs luxury market ambitions.
2025 Brings Nearly 30 New SLH Hotels to Hilton Honors Portfolio
In early 2025, Hilton further enriched its collection by adding approximately 30 more SLH properties across the Americas, Europe, Asia Pacific, the Middle East, and Africa. Noteworthy new entrants include:
- Nobu Hotel Warsaw (Poland): Featuring distinctive art deco style and world-renowned culinary experiences.
- Dylan Hotel Dublin (Ireland): A boutique property imbued with Irish art and design.
- VISTA Palazzo Lago di Como (Italy): Offering breathtaking views over Lake Como combined with understated luxury.
- Namia River Retreat (Vietnam): A riverside hideaway emphasizing tranquility and connection to nature.
Other new properties span a diverse set of destinations, from the Maldives and Greece to Colombia and Switzerland, broadening Hilton Honors membersโ access to experiential travel.
Industry Context and Implications
The partnership between Hilton and SLH reflects ongoing trends in the hospitality industry as global hotel groups actively pursue acquisitions and alliances with niche luxury brands to satisfy evolving consumer demands. According to STR data, luxury hotel demand has grown by 12% year-over-year through 2024, driven in part by travelers seeking authenticity alongside high-end amenities.
Boutique hotel brands like SLH excel at delivering personalized service and neighborhood-based experiences, differentiators increasingly prized by affluent travelers. Hiltonโs ability to integrate these offerings into its rewards ecosystem enhances value propositions for its loyal customer base and strengthens competitiveness against other global luxury groups such as Marriott and Hyatt.
Hospitality analyst James Crane of HVS Global commented, โHiltonโs expanded SLH portfolio is a smart move to capitalize on consumer preference shifts toward boutique and lifestyle hotels. The integration enables Hilton to maintain scale while catering to the โexperience economy.โ Its global distribution network also gives smaller properties wider visibility.โ
What This Means for Travelers and the Future
For Hilton Honors members and luxury travelers, the expanded SLH portfolio means greater access to distinctive, culturally immersive accommodations worldwide, complemented by Hiltonโs benefits such as point earning and elite privileges.
Travelers can expect a range of optionsโfrom secluded eco-lodges in Africaโs rainforests to urban chic properties in European cities. As Hilton continues to add properties, it signals ongoing commitment to diversifying its luxury offerings beyond traditional large-scale hotels.
Looking ahead, Hilton plans to integrate additional SLH properties throughout 2025 and into 2026, offering enhanced booking flexibility and guest experiences through digital platforms.
Booking Information and Loyalty Benefits
SLH properties are bookable directly via Hiltonโs website and the Hilton Honors app, enabling members to:
- Earn and redeem Hilton Honors points on SLH stays.
- Access exclusive member rates and perks.
- Seamlessly combine SLH bookings with other Hilton brand stays under one loyalty account.
With over 450 unique properties now included, Hilton Honors members can customize their travel experiences far beyond mainstream luxury hotels, merging comfort with local authenticity.
Conclusion
Hiltonโs expanding partnership with Small Luxury Hotels of the World marks a significant evolution in the companyโs luxury segment, boosting its global presence with curated boutique accommodations. This move aligns with rising consumer preferences for experiential travel and provides members with unparalleled choice and rewards integration.
As Hilton continues to grow the SLH portfolio, travelers worldwide will benefit from a broad spectrum of high-end, culturally rich destinations accessible within a trusted global loyalty program.
For more information and the full list of SLH properties now available through Hilton Honors, visit Hiltonโs official website at hilton.com.
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