Promotional text message sign-up on offer until August 27, 2025, enables travelers to access limited-time flight discounts.
Alaska Airlines and Hawaiian Airlines have launched a joint promotion offering a 15% discount on select coach fares for customers who sign up to receive promotional text messages by 11:59 p.m. PT on Wednesday, August 27, 2025. The discount code will be distributed via SMS on Thursday, August 28, 2025, providing an opportunity for travelers to secure reduced prices on flights within North America on either carrier.
How to Participate and Redeem the Discount
To take advantage of this offer, customers must send a text message with the word FLY to the shortcode 252752 to opt in for promotional updates from both Alaska Airlines and Hawaiian Airlines. Once registered, participants will receive a unique discount code by text the following day.
Alaska Airlines spokesperson Jessica Morgan explained, “This campaign is designed to reward loyal customers and attract new travelers by providing a straightforward way to save on flights. Signing up via SMS adds convenience for our customers who wish to stay informed about our latest offers.”
Terms and Conditions of the Discount
The 15% discount applies exclusively to published coach base fares booked through alaskaair.com and must be used on flights operated by Alaska Airlines or Hawaiian Airlines. Taxes, fees, surcharges, and First Class fares or certain Economy fare classes are excluded from the discount.
The promotion is valid only on flights within North America but excludes travel to or from Prudhoe Bay, Alaska (airport code SCC). Additionally, flights that are codeshare-operated are not eligible for the discount. The fare reduction is subject to market availability and may not apply to all routing or cities, reflecting the airlines’ standard inventory and scheduling variations.
Alaska and Hawaiian Airlines Partnership
Alaska Airlines and Hawaiian Airlines, both prominent carriers in the US aviation landscape, have engaged in various cooperative initiatives in recent years aimed at expanding customer benefits and route options. While maintaining independent operations, they share reciprocal loyalty benefits and occasionally align marketing efforts to broaden each carrier’s appeal.
Industry analyst Mark Thompson of Aviation Insights noted, “Collaborations like this discount campaign reflect a broader trend where airlines seek to boost direct bookings and customer engagement amid a dynamic competitive environment. Messaging-based promotions are particularly effective for reaching mobile-savvy consumers.”
Impact on Travelers and Industry Implications
Such promotional initiatives can have tangible benefits for travelers, particularly those planning trips within the next year. By reducing the base fare, customers can increase affordability without compromising carrier choice or flight schedules. The reliance on SMS sign-up may also boost direct-to-consumer communication channels for both airlines, fostering stronger customer relationships and increasing the effectiveness of future marketing efforts.
Travel advisor Karen Lee observed, “Discounts like this help stimulate demand, especially in shoulder travel seasons, and benefit travelers who prioritize budget-friendly booking options. However, customers should carefully review fare restrictions and blackout dates to ensure the discount applies to their preferred itinerary.”
Airline Pricing Strategies and Promotions
The airline industry often leverages targeted promotions to balance seat inventory and maximize revenue yield. Discount codes distributed through loyalty programs, targeted texts, or email campaigns stimulate booking decisions, particularly when economic factors lead travelers to seek cost savings.
According to the International Air Transport Association (IATA), global passenger demand has rebounded significantly following the COVID-19 pandemic, but competition remains intense, motivating airlines to innovate in pricing and promotional tactics.
Future Marketing and Customer Engagement
Both Alaska Airlines and Hawaiian Airlines are expected to continue harnessing digital communication platforms for customer engagement. Industry experts suggest similar tactics, including app-based notifications, personalized offers, and loyalty program integrations, are likely to grow in prominence over the coming years.
Jessica Morgan concluded, “We believe this SMS campaign is a model for simple yet effective promotions that resonate with customers who want timely, relevant offers. We continue to explore new ways to enhance the travel planning experience while delivering exceptional value.”
Summary
- Alaska Airlines and Hawaiian Airlines offer a 15% discount code on select coach fares via SMS sign-up.
- Customers must text FLY to 252752 by August 27, 2025, to receive the discount code the next day.
- Discount valid on Alaska and Hawaiian-operated flights within North America, excluding Prudhoe Bay.
- Excludes taxes, fees, surcharges, First Class, select Economy fares, and codeshare flights.
- Promotion illustrates increasing use of mobile marketing in airline industry strategies.
Travelers interested in the discount should promptly opt in to secure the code and review full terms on the airlines’ official websites to understand exclusions and booking deadlines.
For further information and detailed strategies, visit resources such as PGN Business Insider
